Mack Rides was recognized multiple times at this year’s IAAPA Brass Ring Awards during the world’s largest amusement industry trade show in Orlando, Florida, underscoring its leading role in the attractions sector.
The company received:
- Best New Product – Major Ride/Attraction for the spectacular new attraction The Rocking Boat
- Concept Award – Attraction for the innovative dining experience EatX, a classic MACK One project that highlights and celebrates collaboration among group members
- Impact Award, the highest honor of the IAAPA Brass Ring Awards, for groundbreaking innovations shaping the future of the industry. According to the jury, The Rocking Boat represents the next step in water ride development.
The Rocking Boat impresses with a unique combination of motion, storytelling, and immersive design. The attraction sets new standards for family and theme parks worldwide, demonstrating how technical precision and creative concepts merge into an unparalleled ride experience. In 2026, the second installation will open at Dollywood in the U.S. under the name Nightflight Expedition.
With EatX, MACK One and Mack Rides present a visionary concept that fuses dining and entertainment in an entirely new way. The project represents the future of interactive experiences and opens up new opportunities for operators to captivate guests both emotionally and gastronomically.
The Impact Award honors companies whose innovations fundamentally transform the amusement industry. Mack Rides sees this recognition as confirmation of its mission to create unforgettable experiences through creativity, technology, and passion.
Quote from CEO Christian von Elverfeldt:
“These three awards are a tremendous honor for our entire team. They show that we don’t just develop products, but experiences that move people and shape the future of the industry.”