On January 30th, Mack Rides invited its employees to the traditional Annual Kickoff at the impressive Europa Park Confertainment Center. In an atmosphere that only Europa Park can create with atmospheric lighting, emotional show moments and a remarkable setting we looked back together on a special year and explored the opportunities that lie ahead.
A Year Shaped by Success and Collective Strength
In his address CEO Christian von Elverfeldt praised the outstanding achievements of all teams throughout the diverse and demanding year 2025. He highlighted the many projects that were brought to life through passion precision and a strong spirit of innovation. Numerous international awards that Mack Rides received for attractions and technological advancements underscored the companys high quality standards and unique position in the global industry.
Mack Rides as the Heart of the Group
Another important moment of the evening was the speech by Michael Mack. He emphasized the historic significance of Mack Rides as the oldest part of the Mack family of companies and explained how this foundation shaped the structure of the entire group as it exists today.
Michael Mack also outlined the opportunities within the modern structure of the Mack Group. The close connection between technology, creativity, media experience, design and ride engineering creates a network that is unique in the industry. This collaboration accelerates development allows ideas to take shape more quickly and makes it possible to create experiences from a single source from the initial vision to the final attraction.
Honoring Long Serving Colleagues
A particularly emotional highlight of the evening was the recognition of long serving employees. Their dedication, loyalty and tireless efforts are essential to the success of Mack Rides. The applause made clear how strong the sense of unity within the company is and how deeply valued the people are who contribute every day to creating outstanding guest experiences.
Entertainment Culinary Highlights and Celebration Late into the Night
After the official program guests enjoyed a diverse buffet accompanied by several show acts that provided entertainment surprises and memorable moments. The venue then transformed into a large dance floor where celebrations continued late into the night. Conversation, laughter and a visible team spirit shaped the atmosphere throughout the entire event. The Annual Kickoff once again demonstrated what defines Mack Rides: community, creativity, passion and the drive to explore new paths together. With pride in what has been achieved and renewed energy for what is ahead the company moves confidently into the new year ready for new ideas, new projects and many more success stories.
