Speed, style, and pure innovation: ICON at Blackpool Pleasure Beach redefines what a Launch Coaster can be. As the UK’s first double-launch coaster, ICON delivers an adrenaline-charged experience packed with airtime hills, dramatic near-miss elements, and fluid transitions that keep riders engaged from start to finish.

From the very first launch, ICON accelerates into a dynamic layout that weaves around, under, and through other attractions, creating a sense of interaction unique to Blackpool Pleasure Beach. With two powerful LSM launches and a graceful inversion, the ride combines high-energy thrills with exceptional comfort – making it a favorite for both hardcore coaster enthusiasts and families looking for something extraordinary.

ICON’s compact yet immersive design showcases the adaptability of our Launch Coaster technology. And with the addition of the optional spinning “Ensō” car, every ride becomes a new adventure, adding an unpredictable twist to an already unforgettable experience.

ICON proves that a Launch Coaster can be more than a ride – it’s a statement of style, engineering, and creativity. For parks seeking a signature attraction that blends intensity with broad appeal, ICON sets the benchmark.